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              基于FCA指標篩選的新產品開發項目績效評價
              基于FCA指標篩選的新產品開發項目績效評價
              張師祥,楊育,張雪峰
              (重慶大學機械工程學院,重慶 400030

               

              摘要:通過對目前新產品開發項目績效評價指標不合理、評價結果主觀性強等的分析,建立了基于平衡計分卡的新產品開發項目績效評價初選指標體系,并運用模糊聚類分析方法對其進行分類,篩選出適合H公司的新產品開發項目績效評價指標體系;運用熵權法對指標進行賦權,做到主觀評分和客觀賦權相結合,從而增強了評價的合理性和科學性。
              關鍵詞:新產品開發;績效評價;模糊聚類;熵權法
              中圖分類號F27          文獻標識碼A             文章編號10060316 (2012) 06002106
              The performance evaluation of new product development projectbased on FCA index screening
              ZHANG Shi-xiang,YANG Yu,ZHANG Xue-feng
              ( School of Mechanical Engineering, Chongqing University, Chongqing 400030, China )

               

              AbstractThrough the performance evaluation analysis of present new product development project, we find that the evaluation index is not reasonable, and the evaluation result is subjective. So this assay first set up preliminary evaluation index based on BSC, then classified it using FCA, and filter the performance evaluation index of new product development project suit for H company; And then an entropy method is used to give the weights of the evaluation indicators based on the evaluation, so that the performance evaluation can be more rational and scientific.
              Key wordsnew product development;performance evaluation;FCA;entropy method


              ———————————————

              收稿日期:2012-01-06
              基金項目:國家自然科學基金項目(71071173);重慶市科技攻關計劃項目(2010GGB108);中央高?;究蒲袠I務費科研專項自然科學類面上項目(CDJZR10110012)
              作者簡介:張師祥(1986-),男,河南周口人,碩士研究生,主要研究方向為項目管理、生產運作管理;楊育(1971-),男,重慶人,教授,博士生導師,主要研究方向為復雜項目管理和企業管理。

               

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